May 28, 2019

Backyards are the most flexible of living spaces. They are used for everything from outdoor dining to kids play areas and just about everything in between. One common misconception when it comes to backyards, is that it takes a lot of money to keep them looking great....

April 13, 2019

How do you feel when you see that heading? For many of us, words like “big head, ego monster, bragger and blowhard” come to mind. However, here’s the reality, so take a deep breath. Promoting yourself is a necessary part of your career path and should be embraced not r...

February 8, 2019

Remember back all those years when as a child, you couldn’t wait for Christmas. What marvellous presents am I going to get this time?  It was all about you, but as you get older, you realise that it’s the giving that makes you feel good. That giving makes you feel bett...

November 13, 2018

There is an old saying many believe that may be a Chinese proverb, that says “give a man a fish and you feed him for a day but teach him how to fish and you feed him for a lifetime”.

Pretty deep huh and most of us can understand that on the surface. I guess it means tha...

September 19, 2018

I own a boat, in fact I have owned two but they are not top of the range or expensive. Yes I know some people own boats that cost more than the average house and many see boat owning is like throwing money into a bottomless pit. That the boat spends most of its life si...

May 11, 2018

I have been a lover of all things on four legs since I can remember; in particular dogs rather than cats. The whole “dogs have masters, cats have staff” is something I have never been able to get over but I digress.

As a breeder of german shepherds in another life, a pr...

A lot of web copy i see spruiks a company's great features and lays out their services in bullet form. However does it acknowledge what a potential client may be looking for? Does it even refer to whats in it for them?

We need to focus on the benefits. What does the cli...

May 4, 2018

 I talk to people who don't understand why people spend less than 1 min on their site then click away.  They have this wonderful landing page that spruiks their company and hey it sounds fantastic ( if you stay awake long enough to get to the end ). 

They mak...

March 31, 2018

Currumbin is situated midway between Coolangatta and Burleigh Heads on the Gold Coast.

Hmm really? Means nothing to most tourists. Is it near the theme parks? nope; any glitter strip precinct? no again; Big shopping centres where you can get lost for the day? No but don...

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Our Recent Posts

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February 8, 2019

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